Nike

Dafne Schippers

Nike believed that Dutch sprinter Dafne Schippers was going to win gold in the 100m and 200m at the 2016 Olympics. So much so that they gave us budget to get Albert Watson to shoot her and take over gargantuan poster sites around Amsterdam ahead of the event.

She didn't win, in the end. But I got to work with one of the greatest photographers of all time, so the winner was me.

Role: Creative